Our Core Values: What We Stand For

At oGoFloat, our mission goes beyond providing a place to float—it’s about creating a space where you can truly let go, reset, and reconnect. Everything we do is shaped by core values that guide how we serve our community and how we operate as a business.

CARE: More Than Just a Feeling

We care—about you, our team, our community, and the planet. That means:

• Creating a judgment-free, inclusive space where you feel seen and heard.

• Prioritizing the cleanliness, safety, and quality of every float experience.

• Supporting local businesses, recycling, and reducing our environmental impact.

• Practicing what we preach by taking care of our own well-being, ensuring we show up as our best selves.

CALM: The Art of Slowing Down

In a world that glorifies busy, we stand for the opposite. Calm is at the heart of everything we do.

• No rushing here—take your time, breathe, and let go.

• Come as you are—comfy clothes, no makeup, hair down, totally welcome.

• We give you a full 90 minutes of float time because deep relaxation shouldn’t be rushed.

• Our membership doesn't have any term commitments. The goal is freedom, not pressure.

• Our cancellation policy exists for a reason, but we understand that life happens and have been known to be quiet lenient, especially if it’s your first time needing an exception.

• All you have to do is show up. We’ll handle the rest.

PURPOSE: Floating With Intention

We believe in the transformative power of floating—it can change lives, and maybe even the world.

• We're passionate about making floating accessible and impactful.

• We invest in our community, donating thousands of dollars worth of floats to local charities and fundraisers, and through the Community Float Fund providing floats free of charge to those who apply.

• We embrace growth, change, and curiosity, constantly evolving to serve you better.

LEVITY: Keeping It Light

Yes, floating has serious benefits—but that doesn’t mean we take ourselves too seriously.

• We believe in the power of humor, lightness, and raising the collective vibe.

• Our space is bright and welcoming, our social media is playful, and yes, we love a good pun.

• We’re literally in the business of lifting people up—physically, mentally, and emotionally.

INTEGRITY: No Gimmicks, Just the Truth

Integrity should be a given, but to us, it means more than just doing the right thing—it means being real.

• We don’t make over-the-top claims about floating. Everything we share is grounded in truth and science.

• There’s no fine print, no hidden fees, no misleading promises.

• We stay true to the roots of float therapy—dark, quiet, and free from distractions—so you get the full experience as it was meant to be.

At the end of the day, these values are what make oGoFloat more than just a place to float. They’re what make it a place where you can breathe, reset, and reconnect.

We’re honored to have you as part of our community—see you in the tank soon!